As a person who has been providing SEO services since late 1990’s I thought I would offer my observations and thoughts on how I would approach a website today for SEO, after all of the most recent Panda and search algo updates from Google. Note that Matt Cutts and the Panda updates primarily dealt with spam related concerns and other algorithm updates focused on search result quality. This approach below addresses the impact of both currently.
Start With Great Content
- Valuable, unique content on website, easy navigation, stunning appearance. Original, prospect based, benefit driven, value added content. Make sure user enjoys it, use humor, and great graphics.
- Active blog, 2 – 6 posts per month, tied to social media (auto posting)
- Use Blog Curation techniques in your own blog, repost interesting content that main media may have missed and offer your insights or perspective on it.
- Use images with every new post, custom photography or screenshots are better than stock imagery.
- Use videos in new posts.
- Build in WordPress (recommended)
- Exploit the long tail by doing keyword research for longtail and use longtail keywords as a guide for new blog posts.
- Submit site to niche directories, High PR, low quantity, paid if needed (paid is better)
On Page Social Signals
- Testimonials, scrolling, or Flash, moving.
- Show member/visitor numbers
- Show evidence of community (live FB feed, comments, forum, etc.)
- Live Facebook comments feed
- Live Twitter feed
- Show reviews from at least one citation source, Google Places reviews for local businesses, Yelp, etc., 5 star ratings, etc.
- Add page to submit reviews
- Add Client of the Month, or Project of the Month on website homepage.
- Offer valuable content to prospects for free, to download (use to capture email addresses if repeat business).
- Opt in to sign up for newsletter (if repeat business)
- Add Facebook “like” button on homepage and main pages
- Add Google + button to main pages, main posts, quality content
- Add Facebook “share” button and other social media “share” buttons on all quality, high value content, posts, etc.
- Show names/logos of existing customers on your homepage, if they are name recognizable.
Off Page Social Signals
- Active Twitter Account, increase followers
- Create, develop Google + Profile, invite other businesses, create circles.
- Active Facebook Fan Page
- Increase # of Facebook likes
- Increase # of Facebook shares (see above)
- Offer weekly or monthly contests or giveaways to boost “likes”, Twitter followers, etc.
- Create YouTube.com Channel, 15 – 25 videos, all optimized, increase likes, views and comments.
- Optimize youtube.com videos based upon keywords/keyword research.
- Increase # of Google +’s, from site and from other sites
- Social bookmarking, from on page on site and pay for bookmarks
- Links from Delicious, StumpleUpon, Reddit, Digg
- Use web 2.0 properties (Custom link Pyramids/Link Wheels); (use keywords in titles of profiles).
- Share all content on site manually, one page/post at a time
- Share each new video on youtube.com one at a time
Backlinks (our old buddy)
Overall, lower quantity and higher quality (measured by PR and relevance)
- Mix of nofollow/dofollow PR1+ backlinks, from comments/trackbacks preferably low OBL (Outbound Links)
- Mix of NoFollow/DoFollow Wiki Links, .edu, .gov
- High PR DoFollow backlinks, not all keyword text links, domain, business name links ok from niche directories.
- Manual blog commenting, high PR blogs, mix of nofollow/dofollow; do yourself or hire VA. Use Scrapebox to develop custom list, scrape for new ones every month or so to keep list fresh and unique.
- When writing new posts or adding new content, solicit input from industry leaders, name recognizable companies, figures that you can quote or reference in the article. Be generous in giving credit and backlinks to sources.
- Join and participate in major industry forums and blogs, 2 to 5 max.
- Become member of major industry specific associations and find ways to participate and offer value to those organizations.
- Write raving, funny, incredible review for any software you use and like. Chances are the software company will want to feature your review if it is off the hook. This may provide you with high PR, very relevant back links.
I know much of this info is not new and is actually best practices. It was my intention to summarize a Post-Panda approach, just for clarity, and actually, my own sanity. Questions? Please email mwalker[at]walkerseo.com or please provide comments below!
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I want to just know that what is the main factor to recover from panda updation as Ranking point of view?
I don't think there is one easy answer, but I would say stop building backlinks and work on content of website and increase social signals.